The convenience sector remains the sector of choice for UK households, however shopper behaviours are changing. Shoppers are more demanding than ever and the new generation of shopper are more price sensitive.
Gen Z are your shoppers of tomorrow and today. The average age of a convenience shopper in 2017 is was mid 40’s. This will be a millennial in 10 years’ time… See why we must act now in order to engage with Gen Z