On-Trade/Off-Trade: a Balancing Act for Drinks’ Suppliers

Unlock new consumers’ drinking habits, occassions and the emerging opportunities for the sector.

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What's in this whitepaper?

In this whitepaper we consider how consumers have responded to government restrictions in 2020 in terms of their drinking habits and the interplay between the on- and off-trade sectors. We also look forward, thinking about the recovery of the pub sector and consumers’ intentions for the future.

Download the whitepaper to unlock:

  • The impact that the pandemic has had on the pub sector and how this has affected consumers’ drinking habits at home
  • The balance between in- and out-of-home occasions
  • A timeline for the recovery of the on-trade and some emerging opportunities for the sector
  • Opportunities in the off-trade including Low2No and hard seltzers

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